Book: Hello, I’m your customer
Getting to know new customer needs, ensuring success in brick-and-mortar retail.
In this book, Matthias Spanke analyzes how customer groups have evolved since COVID-19 and shows brands how to respond successfully. He paints a clear picture of consumer segments – from Baby Boomers to Generation Alpha – based on the latest demographic, socioeconomic, and psychographic trends as well as buying behaviors.:
- 5 redefined customer generations
- 20 proven success strategies for brick-and-mortar retailers
- 60 best-practice examples from around the world
The book also explores emerging retail topics such as gender fluidity, curated assortments, cause-related marketing, and beauty-to-go – always with the goal of making brick-and-mortar retail future-ready.
Book: Hello, I’m your customer
Getting to know new customer needs, ensuring success in brick-and-mortar retail.
In this book, Matthias Spanke analyzes how customer groups have evolved since COVID-19 and shows brands how to respond successfully. He paints a clear picture of consumer segments – from Baby Boomers to Generation Alpha – based on the latest demographic, socioeconomic, and psychographic trends as well as buying behaviors.:
- 5 redefined customer generations
- 20 proven success strategies for brick-and-mortar retailers
- 60 best-practice examples from around the world
The book also explores emerging retail topics such as gender fluidity, curated assortments, cause-related marketing, and beauty-to-go – always with the goal of making brick-and-mortar retail future-ready.
What readers are saying
«It is more important than ever to know your customers exactly and to adapt to their current needs. Matthias Spanke’s book provides valuable information on that. His analysis is not only insightful but also exciting and entertaining thanks in particular to the examples from all over the world.»
Alexandra Ettler, Director Creative Services CEE, Ralph Lauren
««Entrepreneurial decisions are required! Matthias Spanke shows how important it is to ask the right questions with regard to customer target groups and their new necessities.»
Markus Naewie, Head of Retail, Victorinox
BOOK: RETAIL ISN’T DEAD
Innovative strategies for brick-and-mortar retail success.
In this book, Matthias Spanke demonstrates how brick-and-mortar retail is transforming by embracing digitalization, e-commerce, and evolving customer expectations.
- 15 forward-looking strategies for retail
- 50+ inspiring best-practice examples from around the globe
- Practical insights on technology, sustainability, and brand experience
BOOK: RETAIL ISN’T DEAD
Innovative strategies for brick-and-mortar retail success.
In this book, Matthias Spanke demonstrates how brick-and-mortar retail is transforming by embracing digitalization, e-commerce, and evolving customer expectations.
- 15 forward-looking strategies for retail
- 50+ inspiring best-practice examples from around the globe
- Practical insights on technology, sustainability, and brand experience
What readers are saying
«Retail isn’t dead and Matthias shows how successful brands are rethinking themselves today in order to stay relevant with millennial customers.»
Martino Pessina, President North America, H&M
«A great guidebook to thereinvention of brick-and-mortar experiences in a digital age..»
Donald Chesnut, Chief Experience Officer, Mastercard
BOOK: EASY BRANDING IN FASHION RETAIL
A step-by-step guide to building a successful fashion brand at the point of sale.
Branding at the POS is the key to successful presentation in fashion retail. Spanke explains step by step how to make your brand visible, emotionally engaging, and distinctive.
- A practical guide with visual tools and checklists
- Exclusive insights into the branding strategies of nine successful fashion brands
- Expert perspectives on creating powerful customer experiences
BOOK: EASY BRANDING IN FASHION RETAIL
A step-by-step guide to building a successful fashion brand at the point of sale.
Branding at the POS is the key to successful presentation in fashion retail. Spanke explains step by step how to make your brand visible, emotionally engaging, and distinctive.
- A practical guide with visual tools and checklists
- Exclusive insights into the branding strategies of nine successful fashion brands
- Expert perspectives on creating powerful customer experiences
BOOK: Successful Visual Merchandising
Your step-by-step guide to creating compelling retail spaces.
Discover how to design points of sale that truly captivate customers – with practical tools, visual examples, and proven strategies. A hands-on resource for retailers who want to turn stores into experiences.
- Step-by-step instructions for on-site implementation
- Proven tactics to encourage self-service and boost efficiency
- A wealth of real-world examples and visuals for inspiration
BOOK: Successful Visual Merchandising
Your step-by-step guide to creating compelling retail spaces.
Discover how to design points of sale that truly captivate customers – with practical tools, visual examples, and proven strategies. A hands-on resource for retailers who want to turn stores into experiences.
- Step-by-step instructions for on-site implementation
- Proven tactics to encourage self-service and boost efficiency
- A wealth of real-world examples and visuals for inspiration