Visual
Merchandising Worldwide
Teams Worldwide
Experts only
VIP Service
Sustainable Solutions
Global visual merchandising succeeds only with the right local team. At BIG IDEAS, our exclusive network of local visual merchandising professionals sets us apart. Our teams are based directly at your project location, speak the local language fluently, and communicate seamlessly in English. This ensures frictionless, flexible, and perfectly synchronized execution of your retail concepts – in almost every market worldwide.
Our visual merchandising experts rank among the best in the industry. Every Project Manager brings at least 20 years of experience, with many having served as Heads of Visual Merchandising for leading retailers. They are at ease with both hands-on execution in the field and the strategic planning at headquarters. Our field experts operate at a manager level, each with a minimum of five years’ experience. Beyond their local language skills, they are all fluent in English – ensuring precise, professional execution at every point of sale.
With BIG IDEAS, you benefit from immediate access, personal support, and deep brand expertise. Each brand is assigned a dedicated Project Manager who knows every detail of your visual merchandising strategy. You can reach us instantly – by phone, email, or chat – without detours or delays. Our VIP hotline connects you directly to a Project Manager, available daily from 8 a.m. to midnight CET.
Sustainable visual merchandising is a challenge – but it is absolutely achievable. Through our global network of local teams, we minimize unnecessary travel and thereby significantly reduce CO₂ emissions. We also provide eco-friendly alternatives for displays, print materials, and shipping solutions. The result: greener visual merchandising without compromising its impact at the point of sale.
WHAT? – OUR SERVICS
WHY? – HAPPY CLIENTS
WHO? – ABOUT US
BIG IDEAS Visual Merchandising is a global full-service agency specializing in retail strategies, creative concept development, and worldwide execution at the point of sale.
Our team of experienced retail and visual merchandising experts supports brands along the entire customer journey – from strategic planning and creative design to the global rollout.
With local teams worldwide, we bring innovative concepts to life at almost any location – efficiently, consistently, and with measurable impact. Our mission: to create unforgettable brand experiences that delight customers and drive measurable sales growth.
BIG IDEAS has offices in Europe and the United States and partners with leading international brands across industries.
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ABOUT US
MATTHIAS
SPANKE
ABOUT US
SPANKE
MATTHIAS
Matthias Spanke is a retail and visual merchandising expert with more than 25 years of experience in creating successful brand presentations. His career began in Europe and later took him to New York where he served as Vice President and Creative Director of Visual Merchandising at Macy’s.
Today, as the Founder and CEO of BIG IDEAS Visual Merchandising, Spanke develops innovative global strategies and supports leading brands in their international execution at the point of sale.
In addition, he is the author of several industry books and a regular contributor to publications on retail, branding, and consumer behavior – always with a practical, inspiring, and results-driven approach.
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